The Brand Marketplace is a new section within the event dashboard, under "Add-ons". It's designed to connect eligible US events using Race Roster with unique third party brands, and help the events generate additional revenue as their participants get registered. Once you opt in, you gain access to a curated list of offers from these brands that you can turn on for your event.
Accessing the Brand Marketplace page
The Brand Marketplace page is located in two places within your event dashboard:
a. Settings overview > Add-ons
b. Menu > search for “Brand Marketplace” and the menu item will appear under the Add-ons sub-menu
To access the Brand Marketplace, simply navigate to the new dedicated page and agree to the associated terms of service and conditions (ToS). You can find these terms and conditions here: https://raceroster.com/legal/tos-for-organizers
Note on Eligibility: The Brand Marketplace feature is currently only available to US and Canadian events. Additionally, access is restricted to Event Organizers who have "Full Control" staff access for the event.
After accepting our Brand Marketplace ToS, you can choose to opt into or opt out of any individual offers that interest you.
Click "More details" on each offer to view a full description.
Types of offers available
Once you have opted into the Brand Marketplace, you can browse and activate individual offers. These brand offers appear in three primary formats across your event registration and participant journey:
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Note: 
Brand Marketplace Program Guidelines (Inventory and Payout)
The Brand Marketplace Program connects your event with vetted partner brands that offer added value to participants while generating incremental revenue for your organization. Each offer is fully managed by our team, making it simple and low-lift for you to participate. How it works:
Inventory management
All product fulfillment is handled directly by the brand and coordinated by our team. There is no inventory for your team to hold, products to ship, or data to manage. When a participant opts into an offer during registration, their information is securely passed to the brand, who fulfills the order on their end.
Revenue sharing
Each activated offer includes a built-in revenue share determined by the brand. When a participant selects an offer, your event earns a portion of the revenue - this amount varies by brand and is shown on the offer card when you set it up from the Offers page. Events are paid out once per month based on the prior month’s Marketplace activity. You’ll receive a consolidated payout covering all brands activated on your event. A detailed statement is included so you can easily reconcile each offer and participant transaction.
Hands-off implementation
Once you activate a brand’s offer through the Offers page, our team handles the rest - from coordinating with the brand, including the offers on your registration page, to ensuring fulfillment and payout accuracy. Your role is simply to choose the offers that best align with your participants.
Customization and costs
Brand Marketplace offers are standardized across all participating events to ensure consistent fulfillment, clear participant expectations, and smooth coordination with each brand. As a result, events cannot modify or customize individual offers. There is no cost for events to participate in the Brand Marketplace program. You simply choose the offers you’d like to enable, and your event earns revenue each time a participant selects an offer during registration.